Understand Your Customer Identity Access Management (CIAM) Solution.

Pranav Kumar
December 13, 2021

The only constant thing in the business world is trust. Do you agree?

Today, your customers expect seamless experiences across devices while ensuring privacy and security for every interaction.
More than ever, customer experience (CX) holds the potential to help you acquire new customers.

But how can enterprises deliver great CX while maintaining privacy and up-to-date security standards? 
Customer Identity and Access Management (CIAM) can help you deliver secure, seamless CX which will help you win new customers, retain your existing ones, and grow your revenue. 

The customer identity management systems that are being used by businesses have changed drastically. Today’s most sophisticated consumer identity and access management (CIAM) solutions provide a full range of services that tackle some of today's business challenges including issues of data collection, data security, privacy protection, anti-fraud features and more. 

Key Customer Identity and Access Management Features

  • Multi-Factor Authentication – Most CIAM solutions support MFA functionality to protect against user impersonation and credential theft. Modern CIAM solutions feature AI-powered adaptive authentication methods, using contextual or behavioral analytics and administratively defined policies to determine which authentication factors to apply according to each customer's activity. 
  • Single Sign-On – Most CIAM solutions support Single Sign-On (SSO) functionality to allow customers to access online applications and services using their social networking credentials. This allows for password sprawl to be eliminated as well as making it faster and easier for customers to access websites/apps hence improving customer satisfaction.
  • Centralised Customer Directory – Most CIAM solutions provide centralised directories and APIs for managing customer records and for sharing data across sales, marketing, and business systems. They allow businesses to collect extra information when necessary, while also ensuring to maintain the anonymity of their customers.      
  • Developer Tools and APIs – Most CIAM solutions provide various tools that make it easy for businesses to embed user authentication and authorization functionality into websites and online apps, and to create custom-branded login pages, deliver personalised user experiences, and quickly enable social logins.

Before scouting for a solution, it’s important to know what CIAM is, what it is not, and how it can best support your business objectives.


Today CIAM can help you build customer loyalty but only if it’s done right. That’s why it's important to first understand your organization's maturity on customer identity and access management.

Get a FREE CIAM report that will help you to understand your business CIAM score.

Pranav Kumar

Excited about digital disruption and exponential impact of emerging technologies; I have a deep passion for technology, business, and progress. I envision a future where an intellectual and responsible use of technology will positively change the future of work, and life.